It all started with a search of a possibility to improve delivery for additional ingredients for sushi – pickled ginger, wasabi, and soy sauce – for take away orders or home delivery. We have wide experience in managing a sushi restaurants network and we know that food delivery service is getting more and more popular.
Problems that every sushi lover might encounter is not perfect packaging for additional ingredients and their amount. Virtually all the sushi restaurants, due to no alternative, are still using the same unreliable plastic container with a lid for transporting soy sauce. Pickled ginger and wasabi are simply placed into a container with sushi. If a delivery person is not careful enough, the soy sauce might spill, the pickled ginger might tumble and the wasabi might smear the sushi. The impression about tasty and beautiful food will be spoiled then. It also turned out that many do not eat additional ingredients at all or in that very amount they are offered by the restaurants. It results to the situation when most of the product is just thrown away.
So, a new first range called Just Add™ appeared which consists of additional ingredients for sushi – sealed in small disposable containers and completely ready soy sauce, pickled ginger, and wasabi to be served. We found an optimal solution that guarantees safety of additional ingredients for transportation and provides the consumers with an opportunity to make decisions themselves, what exactly and how much of it they would like to order.
Very soon it became obvious that the concept not only fits the additional ingredients for sushi, but any additional ingredients when the food is taken away or home delivery is ordered. As of today, the Just Add™ range has 8 different sauces for salads, 2 kinds of jam, 6 classical sauces, as well as 4 kinds of refreshing tea beverages.
All of these product groups are ideal for restaurants, cafes, even petrol filling stations where take away food makes up a considerable part of the turnover. Just Add™ is good for everyone:
- Staff no longer need to spend time packaging individual ingredients.
- For just a few cents customers can take exactly as many servings as they really need, and this creates much less product waste.
- Management saves money on labour and products themselves, since customers can now buy the ingredients separately, so this is no longer a row of expenses.
Just Add™ containers can be of different colours, fitting Your brand. Also, all packaging can be branded with private label.
We believe that such solution is an effective way to provide rational consumption, reduce the amount of wasted food and save environment.